In our current car wash market, many operators are choosing to seek more and more cost-effective cleaning options as costs overall rise. Transchem Group has two main chemical brands, AutoLux, a house brand of affordable but effective offerings without all the 'extras' of extravagant scents, color dyes, advanced technologies and more that would be found moreso in our flagship chemical line, Turtle Wax Pro. While Turtle Wax Pro is our main chemical line, AutoLux has always shown to be a strong comprehensive line of chemicals that car washes can rely on, as they are tried and true products that we have been formulating for decades, especially when used in conjuction with Turtle Wax Pro products to add complimentary advantages.

However, with changing winds in the industry and recognizing the demand for cost-effective offerings, for the first time, we have decided to add some marketing and branding support for select AutoLux products. This strategic development is aimed to help car washes add branding power to lower and middle tier wash packages, as well as adding further value to those high-tier wash packages that may already contain flagship Turtle Wax Pro products. With the ultimate goal of helping car wash businesses maximize value for their customers while maintaining healthy profit margins.

Exploring the Branded AutoLux Product Line

As mentioned, we've specifically selected four existing chemicals within the AutoLux product line to give a brand, as well as introduce two new products to complete our branded rollout! These products were chosen for this initiative due to their popularity and effectiveness within their use cases, but also are easily leveraged with complimentary Turtle Wax Pro products for superior results.

TRIPLE WASH / AL-71/72/73

TRIPLE WASH, a powerful trio of detergents that combines performance with entertainment. This bubblegum-scented formula creates a spectacular show with its rich, creamy, and colorful foam display that portrays that nostalgic and classic car wash experience.

Key Features:

• Creates vibrant blue, yellow, and red foam show
• Effectively preps vehicles for finishing products
• Bubblegum scent enhances customer experience
• Suitable for both friction and self-serve environments

Technical Specifications:

• Coverage: ~2000 cars per 5 gallons
• Usage Rate: 7-12 ml per vehicle
• Available Sizes: 2.5 and 5 gallons
• pH Level: 2.5-4.5

VOLCANO BATH / AL-74

VOLCANO BATH lives up to its name by creating a lava-like foam show while delivering exceptional cleaning power. This cherry-scented powerhouse effectively removes stubborn dirt, bug residue, and grease.

Key Features:

• Creates thick, lava-like foam curtain
• Delivers superior cleaning performance
• Cherry scent creates pleasant experience
• Perfect for premium wash packages

Technical Specifications:

• Coverage: ~1900 cars per 5 gallons
• Usage Rate: 8-12 ml per vehicle
• Available Sizes: 5 and 30 gallons
• pH Level: 5.5-7.5

CERAMIC SURFACE GUARD / ALTP-87

CERAMIC SURFACE GUARD brings ceramic protection technology to your wash lineup at an accessible price point. This advanced formula creates a protective barrier against weather elements and marks while delivering an eye-catching shine with its high foaming signal and red color.

Key Features:

• Provides tough ceramic protection
• Defends against UV rays and weather elements
• Creates deep, lasting shine
• Berry lemonade scent and bright red color enhance visual appeal

Technical Specifications:

• Coverage: ~1400 cars per 5 gallons
• Usage Rate: 12-15 ml per vehicle
• Available Size: 5 gallons
• pH Level: 6.5-9.5

RAINCOAT / ALTP-88

A RAINCOAT for vehicles, ALTP-88 creates an invisible shield that repels water and protects vehicle surfaces. This innovative formula improves driver visibility during harsh weather conditions while adding a brilliant, wax-like shine.

Key Features:

• Superior water repellency
• Enhances driver visibility
• Creates brilliant shine
• Pleasant meadow fresh scent

Technical Specifications:

• Coverage: ~1400 cars per 5 gallons
• Usage Rate: 12-15 ml per vehicle
• Available Sizes: 2.5 and 5 gallons
• pH Level: 6.5-8

GRAPHENE SURFACE ENHANCER / ALTP-89

Utilizing cutting-edge technology, GRAPHENE provides armor-like protection against the outside world. This advanced formula creates a lasting barrier that makes future cleaning easier while maintaining a deep, glossy finish.

Key Features:

• Superior scratch and weather resistance
• Long-lasting protection
• Reduces need for frequent reapplication
• Pleasant grape scent

Technical Specifications:

• Coverage: ~1900 cars per 5 gallons
• Usage Rate: 5-15 ml per vehicle
• Available Size: 5 gallons
• pH Level: 6.5-9.5

HYDRO BLAST / ALTP-35

HYDRO BLAST revolutionizes the drying process with its ultra-concentrated formula. This high-efficiency product creates quick water beading and reduces spotting, making it ideal for both traditional and reclaim systems.

Key Features:

• Ultra-concentrated formula
• Excellent water beading
• Low cost per car
• Perfect for reclaim systems

Technical Specifications:

• Coverage: ~3150 cars per 5 gallons
• Usage Rate: 4-8 ml per vehicle
• Available Sizes: 2.5 and 5 gallons
• pH Level: 7.5-9.5

Marketing Support for Your Success

Comprehensive Print Materials

Each AutoLux product comes with professionally designed marketing materials:

• Detailed B2B sellsheets featuring product benefits and specifications
• Consumer-friendly handouts for CeramiGuard and Raincoat
• With clear, compelling messaging that drives value perception

Professional Signage Options

Enhance your wash's visual appeal with our range of signage options:

• Teardrop signs
• Windmasters
• Cone signs
• Drum covers
• Lollipop signs
• Custom arch options

Branded signage offerings can be found on our signage portal: turtlewaxmarketing.com. If you do not yet have access to the portal, please ask your sales representative.

Maximizing Value: Leverage AutoLux to Compliment Turtle Wax Pro

AutoLux products are designed to work seamlessly with Turtle Wax Pro chemistry, allowing operators to create optimal wash packages that maximize value and profit:

• Complement existing Turtle Wax Pro products with AutoLux offerings
• Create tiered packages combining both brands
• Use AutoLux products in medium tiers to encourage upgrades
• Maintain premium positioning with strategic product placement

Ready to Enhance Your Wash Experience? Contact Us Today!

The AutoLux branded product line represents an exciting opportunity for car wash operators to deliver premium results while maintaining attractive margins. Whether you're looking to enhance your current wash packages or create new service offerings, our team at Transchem and Turtle Wax Pro is ready to help you implement these innovative solutions.

Contact us today to learn more about how AutoLux products can benefit your car wash business and drive customer satisfaction while boosting your bottom line!